Sofia iantosca

Brand Marketing & Creative direction portfolio

Sofia Iantosca is an aspiring Brand Manager. She is a Communication student at Cornell University, minoring in Business & Spanish. She has built a diverse portfolio across fashion, music, and sports.

BRAND MARKETING

SHOWCASE

The following are selected examples of my work in brand marketing, highlighting projects across social media, creative conception, brand strategy, and more.

CUe The Music

for Vevo.

“Cue the Music” is an original content concept created for Vevo, the world’s leading music video network. The piece consists of a series of rapid-fire interview questions with an artist over a game of pool. It is to be captured in a completely absent setting, with lighting exclusively on a co-branded pool table. The camera mimics the audience being the opponent, and therefore moves around the table dynamically with the artist. The piece is curated for alcohol or beverage brand-sponsorships.

Social media marketing

for Vevo.

for L’AGENCE.

for NYFW.

for Cornell University.

for Dobel Tequila.

Sofia has photographed, graphically designed, and curated posts for major accounts across Instagram, Facebook, TikTok, and Youtube Shorts. These accounts include: @Vevo, @Somosvevo, @Nardosdesigns, @Lagencefashion, @Cornelluniversitycals, & @ThreadMag. Click the images to be redirected.

creative content

for Vevo.

for WTA.

Sofia has contributed to the conceptualization and capture of numerous original content campaigns. She played a crucial role in the creative direction, in-studio filming, and post-production process. Click the images to be redirected.

Sports media

for WTA.

Sofia has led several impactful initiatives as part of the WTA Legends team, including designing, writing, and distributing the official WTA Alumni newsletter. She created and pitched a comprehensive sales deck to promote WTA alumnae for tournament appearances and event opportunities, helping expand their visibility on a global scale. Sofia also coordinated alumni events and reunions, managing everything from concept development and logistics to gifting and post-event content. Additionally, she planned and executed major player retirement celebrations, designing custom collages, selecting personalized gifts, and organizing on-site ceremonies to honor WTA legends.